A great way to get your readers engaged with your niche is to create a Start Here page. Lots of readers come to a blog because they have searched for a specific keyword and Google search sends them directly to the blog post that answers their query. They may want more info on your niche, and having Start Here in your menu should encourage them to click to learn more.
Steps to Create a “Start Here” Page
- Define Your Blog’s Purpose:
- Start by clearly stating what your blog is about and who it’s for. This is your chance to communicate your niche, your mission, and the value readers can expect to get from your content. A well-defined purpose helps readers quickly determine if your blog aligns with their interests and needs.
- Pretend that you're talking to someone who has no knowledge of your blog niche. Where would they start to learn more?
- Highlight Key Content:
- Your blog probably has some cornerstone or pillar content—those must-read posts that really define your categories. Share links to these key pieces of content on your “Start Here” page. Also, include content that addresses the most common questions or challenges your audience faces, as this will immediately resonate with new visitors.
- Introduce Yourself:
- Let readers know who you are, why you started the blog, and what motivates you. This personal touch helps build a connection with your audience, making them more likely to stick around.
- Guide the Next Steps:
- Don’t leave your readers wondering what to do next. Provide clear guidance on the actions they should take after reading your “Start Here” page. Whether it’s subscribing to your newsletter, following you on social media, or diving into a specific post or series, give them a clear call to action. This not only engages readers but also helps you achieve your blogging goals, whether it’s growing your email list or increasing social media followers.
- Keep It Updated:
- As your blog grows and evolves, so should your “Start Here” page. Make it a habit to update this page regularly, adding new content or removing outdated information to keep it fresh and relevant. An up-to-date “Start Here” page ensures that it continues to be a valuable resource for new readers.
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This workshop will teach you
🚀 The difference between a Home page and a Start Here page
🔧 What images you’ll need + how to find them
🖌️ What text you’ll need + how to write it
🔍 Which Kadence blocks to use and how to style them
⭐️ BONUS #1: Home page and Start Here page templates ready for you to add to your site, customize and publish!
⭐️ BONUS #2: Copywriting workbook by Jillian Williams. Write copy that draws your readers in!
⭐️ BONUS #3: Product thumbnail templates from Pam Allen. Show off your freebies and your courses!
What to Include on the Page
- Welcome Message
- Start with a warm and inviting message that makes readers feel at home. This sets a positive tone and encourages them to explore further.
- Blog Overview
- Provide a short paragraph or bullet points summarizing what your blog is about. This gives readers a quick snapshot of your content and helps them decide if it’s a good fit for them.
- Essential Content
- Highlight links to your most important posts, guides, or series. This essential content not only provides value but also showcases your expertise in your niche.
- Reader Resources
- If you offer any free resources, eBooks, or downloads, make sure to include them on your “Start Here” page. These resources are great for adding value and encouraging readers to subscribe to your email list.
- Call to Action
- Encourage readers to take the next step, whether it’s subscribing to your email list, joining a community, or following you on social media. A clear call to action can help you build a loyal audience.
- Personal Introduction
- Finally, include a photo and a brief bio to humanize your blog. Let readers know who’s behind the content, creating a personal connection that can turn casual visitors into loyal followers.
Finally, check out my Start Here page. It's definitely a work in progress, so if you have any suggestions, let me know! Join my Facebook Group and leave a comment.
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Hey there!
I'm Diane Houghton and I've been working with WordPress for 20 years. I can code a website using HTML, CSS and PHP, but I'd rather drag and drop designs from my own custom Kadence Library.
I have built websites for dozens of small businesses, and now my focus is teaching WordPress to beginner bloggers.