How to Write an About Me Page for Your WordPress Site

Writing an effective “About Me” page for your WordPress site can be one of the most challenging pages on your website. It's often awkward to write about yourself. But the good news is, the perfect about me page shouldn't focus on you. Instead, it should focus on your readers and how you can help them.

By learning how to write an about me page, and flipping your focus from yourself to your readers, you'll create an SEO friendly page that will attract search engines and views.

Your Headline: Focus on Benefits

Your headline should clearly state the benefits your readers will get. Ask yourself, “What can I do to help my readers?” A strong headline grabs attention and sets expectations right away. A supporting subheading can add more context if needed, though it's optional.

Tell Your Story

Share a bit of your story. This doesn't mean detailing your entire life story, but rather highlighting key experiences, mistakes, or problems you’ve solved that directly relate to how you can help your readers. Keep it relevant and concise.

Call to Action is Key

Every page on your site should guide visitors on what to do next, and your “About Me” page is no different. Include a call to action (CTA). This could be an opt-in form offering a freebie, or a link to your best blog post. Don't leave your readers hanging; tell them what you want them to do next.

Use Niche Keywords

Your “About Me” page should include niche keywords that relate to your expertise. For instance, if you teach WordPress, the word “WordPress” should naturally appear on the page.

Add Testimonials and Social Proof

Show that you’re credible. Include testimonials or social proof, like links to projects you've completed. This reassures readers that you have the experience to help them.

An Example Transformation

I recently revamped my “About Me” page to better follow these principles. Originally, my page was a mishmash of auto-generated text that didn’t align with this approach.

Before: The Old Layout

• Headline: About Me
• About me section: Nothing about how I would help my readers
• Text: A lengthy section about my background
• Storytelling: Scattered between a sidebar and paragraphs: unfocused
• No clear call to action

After: The Improved Layout

• Headline: I Speak WordPress in Plain English
• Tagline: No Overwhelm, No Tech Talk
• Intro: A brief overview of what I do
• About Me: Shortened and focused
• Storytelling: Integrated into a visually interesting layout
• Call to Action: Ultimate WordPress Cheat Sheet freebie
• Section for Testimonials: To be added

My new headline and tagline align with my site's goal: helping people understand WordPress without confusion. My storytelling is concise and directly linked to my social proof. I’ve also added a freebie that provides valuable information and aligns with the site's mission.

SEO Benefits of an About Me page

Learning how to write an About Me page has SEO benefits. When your “about me” page talks about how you can help your readers, it signals to Google that you have information that will answer search queries. It also tells Google that you have subject matter expertise by showing your social proof rather than just talking about it. Use keywords just like on any other page of your website. Focus on your readers needs, provide proof of your abilities, and guide them with a clear call to action. With these elements in place, you’ll create a page that not only introduces you but also engages and serves your audience.